![]() To get started, go to the Facebook Business manager and get the Pixel ID. Let’s put all the fluff aside and focus on the nitty-gritty side - technical implementation: how to add Facebook Pixel to your site with Google Tag Manager, how to send events, how to implement advanced matching, user properties, etc. By tracking certain interactions (like leads or purchases), you can instruct Facebook to find lookalike audiences (people with similar browsing behavior to your recorded audiences) and show your ads to them based on those who have already converted on your site. With this information, you can also deduce which ads are more effective in reaching your goals and which ones aren’t. By tracking conversions, you can tell Facebook that X visitor has completed specific actions that align with your business goals. These could be signup, subscription, purchase, etc. Conversions are the actions you want your users to complete on the website because of their importance to your business. Create custom audiences for remarketing purposes (e.g., retarget those who have scrolled at least 50% and spent at least a minute or those who added a product to a cart but did not purchase).In a nutshell, by using Facebook Pixel, you will be able to: But if you are new to FB Pixel, you can get more information here. I will not dive deeper into the possibilities (because this blog post focuses more on the implementation). Once you place certain JavaScript code snippets on your site (and activate them based on user/visitor behavior), this data is sent back to Facebook. This information can further be used to track conversions, optimize campaigns or build audiences based on the data you send. Meta Pixel + server-side Google Tag ManagerĪ Quick Introduction to Meta Pixel (Facebook Pixel)įacebook Pixel is a solution created by Facebook that allows you to measure user/visitor behavior on your site. Get the Consent Before Tracking (#GDPR, or any other related privacy regulations) Sending Data to Multiple Facebook Pixels on the Same Page Other Things to Know about Facebook Pixel with Google Tag Manager What Can You Do with the Data That You Have Just Tracked via Facebook Pixel? Test the event with additional parameters Example – Purchase Tracking with Additional Parameters Send additional parameters to Facebook Pixel with Google Tag Manager #3.6 Tips/Ideas on how to track other custom events.#3.4 A Tag + a trigger for a Custom Event. ![]() #3.3 Test the Standard Facebook Pixel Event.#3.2 A Tag + a trigger for a Standard Event.#3.1 Standard vs Custom Facebook Pixel events.How to Track Events with Facebook Pixel and Google Tag Manager Manual installation using the Custom HTML tag Other options on how to install Meta Pixel with Google Tag Manager How To Install Meta Pixel with Google Tag Manager: Pageview A Quick Introduction to Meta Pixel (Facebook Pixel).For a more detailed guide/tutorial, I have extensive lessons about FB Pixel + GTM in my GTM course for beginners.Īnd if you also want to implement Facebook tracking with server-side GTM (with Facebook Conversions API), I explain that in the intermediate/advanced GTM course. This article will cover only the essential things to know when deploying the Facebook Pixel via Google Tag Manager. Also, consider subscribing to my newsletter to stay up-to-date with GTM. Therefore, I recommend buckling up and diving into this. In this guide, I will show you how to install Meta Pixel with Google Tag Manager (not only basic pageviews but also other things, like events). Whenever a visitor converts, the pixel will track this and use this data to optimize your campaigns. By extension, Facebook will understand how conversions happen on your website.Ī conversion could be a lead form submission, purchase event, or something else (we will cover these examples here). Deploying the Pixel on your website helps Facebook understand your website and how users interact with it. ![]() If you use Facebook ads, you need to use Facebook Pixel to measure the success of your campaigns. you burn dollars hoping that maybe something is working. However, if you don’t measure the effectiveness of your ad campaigns. If you use paid advertising to acquire new traffic, you are probably already running Facebook ads. For this reason, we will use both names (Facebook pixel and Meta pixel) interchangeably. Note: Facebook has rebranded itself to Meta, but many of its websites’ resources remain branded as Facebook resources.
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